NAME ________________________________________ Period _____ Date ______________

After watching the movie POM Wonderful Presents:  The Greatest Movie Ever Sold respond to the following questions.

1)	 	Explain the term product placement in your own words.

2)	List at least six different brands that were approached for this film.

3) 	Why is it important for brands to be compatible with the maker of 
the movie and the movie itself?

4) 	Besides Morgan Spurlock, the maker of this documentary, name 
another celebrity or expert that appeared in the film. What did he or 
she have to say about advertising or celebrity endorsements?

5)	List two unique facts or statistics that you learned by watching this 
movie.

6)	Rate your opinion of this movie. (circle your choice)

	1	2	3	4	5	6	7	8	9	10

I didn’t like it		     neutral				   I loved it and  
  at all								  thought it did a									       		great job of explaining 
marketing concepts!

7)	Would you recommend this film to a friend? Why or why not?